The Web Design Checklist: Focus on Imagery
Note: This is part 4 in our “Web Design Checklist” series
Author: Joseph Riviello
Responsible Website Re-Design
Let me preface this article with two important points: By redesign, I mean more than a brand evolution. I am referring to completely changing the look, feel functionality of your website. It may include moving from one platform/CMS to another. It may include changing your content, or information hierarchy/site map, or all the above. Ultimately,…
Saying Goodbye to Free Facebook Marketing
If you’re a small business owner, chances are good that you’ve at least dabbled with facebook marketing in the past. Much has changed over the last few years, and if you aren’t fully aware of recent algorithm updates, you’ve likely been wasting a lot of time and energy trying to get facebook to work for…
5 Marketing Automation Tips for Your Business
The term “marketing automation” is deceptive. The name implies that it is as easy as 1-2-3, and is something that anyone, without any experience using the software, can do. But it’s not that simple. The truth is that while marketing automation is a powerfully robust tool to have in your arsenal, it can have a…
Web Design Checklist: Typography is Essential
Note: This is part 3 of our Web Design Checklist Series Typography is one of the most essential elements of great web design. It’s one of the most powerful ways to elevate the quality of the appearance and functionality of your website. The best designers put great thought into their typography because they know that…
The Web Design Checklist: Creating the Navigation
What goes into great design? What is at its center? A website having a pretty face is not enough, because prettiness alone will not impact a buying decision from beginning to end. Nor will having the latest, most modern, up-to-date tools and features be enough. It can be argued that great design, at its center,…
The Web Design Checklist: Choosing the Color Palette
This is the first post in the Web Design Checklist series. Our world is dominated by color. Because of its omnipresence, psychologists have debated the impact that color has on the mind and the emotional state. And there is an impact. Everyone has their subjective associations to certain colors—someone may find the color red to convey…
What is Retargeting and Why Should You Care?
The vast majority of visitors to your e-commerce site do not purchase the first time. Retargeting is a strategy you use to get them coming back. After all, they were at least interested enough to visit your site, so that means there’s a good chance they’d like to buy from you later on down the…
Do You Make These 5 Stupid Content Marketing Strategy Mistakes?
Everybody makes mistakes – that’s the nature of business. But, smart business owners learn from the mistakes of others so they don’t waste time and money making mistakes on their own. In our years of analyzing the market, we have seen plenty of content marketing strategy decisions that have gone right and wrong. These are…
Beyond the Sale: Why Email Marketing Should be an Evergreen Strategy
The subject line will help to get your emails opened, but the actual content of the email will determine whether or not you will secure a sale. The average person’s inbox will have loads of different emails, and many of them will either sit unopened, be discarded, or get marked as spam. In 2014, sending…
Inbound Marketing Strategy and Why It Matters
The World Wide Web has dramatically changed the way we do business. It equips online business owners with the tools they need to focus their marketing dollars on highly targeted customer bases. This is where inbound marketing strategy shines the most. “Marketing is a contest for people’s attention.”- Seth Godin How an Inbound Marketing Strategy…
How to Fix Your Email Subject Lines to Improve Your Open Rates
Email marketing is far from dead. Sure it may have been easier 5-10 years ago. There were fewer regulations, and the average inbox wasn’t a messy swamp flooded with over-the-top marketing messages and borderline spam emails. When you engage in email marketing in 2014, you are vying for your prospects’ attention while other companies and…
