Stay informed and inspired with ZenWire. We cover the latest digital news and offer deep dives into topics that matter, helping you achieve digital excellence in an ever-changing landscape.
ByJoseph Riviello
As technology becomes more advanced, more businesses are hopping on the Digital Marketing Locomotive; which, really, is not a bad thing. The 20th century was obviously dominated by traditional advertising methods, like print and radio; now we have marketing machines like Facebook and Youtube that have taken over. 10-15 years ago, the concept of digital…
ByJoseph Riviello
We’re going to deal with one of the most common missteps in SEO: Poor on-page optimization. Done incorrectly, it can totally deflate your optimization efforts. This Deadly Sin is usually comprised of seemingly small mistakes that have big consequences. You’ll find many small business websites that are littered with these mistakes, but that doesn’t mean…
ByJoseph Riviello
Writing copy is tough work—a lot harder than it looks. Crafting copy that enticingly describes your products and offers takes practice and knowledge, which is something that most business owners just don’t have. This is why it is common to see horrific copy, which obviously doesn’t compel people to buy. This is what bad copy…
ByJoseph Riviello
Online learning is the future. That’s clearly evident, as more and more establishments are hauling their schools, courses and lessons to the net. These establishments (whether it’s a large school or university, or a sole, independent teacher) are looking for simple way to create and display their lessons online. The answer that they’re looking for…
ByJoseph Riviello
The consensus on email marketing is that it still works—really, really well. People still go to their inboxes multiple times per day to look at their new emails, and that is unlikely to change anytime soon. The consensus on mobile marketing is that it’s here to stay. Mobile devices certainly are not going anywhere; in…
ByJoseph Riviello
One of the most reliable ways that an email campaign can gain traction is to have a lot of subscribers. If you don’t have subscribers, it’s hard for an email campaign to gain success—this is why marketers are obsessed with their opt-in rates and the total amount of subscribers that they have in their list….
ByJoseph Riviello
In the heyday of printed advertising, businesses would dedicate a large portion of their marketing budgets into channels of uncertainty. There were no guarantees that if they took out an ad from the local newspaper that it would work to bring in new customers. And even if it did work, businesses would not know to…
ByJoseph Riviello
If you’ve read our blog, we have long recommended that you get serious about your content marketing strategy. In 2015, it’s even more important than ever. You have to assume that your competition is starting to see the light, and that they are planning on ramping up their content campaigns. Reason being, content is probably…
ByJoseph Riviello
What’s the most common, and probably most important, attribute in digital marketing? What’s the one ubiquitous element that can make or break your success? It is data. If your company is deep into a digital marketing campaign, then you know that data is everywhere, at every turn, and you would know that the way you…
ByJoseph Riviello
In another post, we listed some great paid extensions for WooCommerce … but what are the best free WooCommerce plugins? Depending on what you want to accomplish with your e-commerce store, those extensions are necessary for selling your products. However, you don’t need to solely rely on paid extensions. There are plenty of free extensions for WooCommerce…
ByJoseph Riviello
The real bread and butter in digital marketing isn’t the various bells and whistles; it isn’t the new flavor-of-the-week tactics that major blogs endorse; it isn’t about a specific traffic source—though traffic is obviously importantly. It’s really about the psychological motivations that compel people to buy. It’s about pushing your prospects’ buttons so consistently that…
ByJoseph Riviello
One of the many benefits of using WooCommerce is the availability of extensions that are on WordPress’ platform. WooCommerce, which is built off of PHP, has been bolstered with a vibrant community of WordPress developers that are committed to creating quality extensions that improve WooCommerce’s ease of use. This can be a tremendous gift, but…
Kind words from real clients worldwide who’ve found success in their partnership with Zen Agency.
EXCELLENTTrustindex verifies that the original source of the review is Google. Zen is a tremendous agency. Great balance of design sensibility and technical know-how, and their account managers are very responsive and easy to work with. I'd recommend them for any web development project.Trustindex verifies that the original source of the review is Google. Very professional group.Trustindex verifies that the original source of the review is Google. Zen has been wonderful for our small business. They are completely professional and supportive. So quick to respond to any of our our needs and questions about our website. I would highly recommend this company to every business large or small. We are so grateful, especially for Justin and Sean who are always there to help us.Trustindex verifies that the original source of the review is Google. Have been a client for a couple of years now and Zen does a great job building professional looking websites that are functional.Trustindex verifies that the original source of the review is Google. Starting a new website from scratch was scarry. As a wholesale company we represent over 200 manufactures. Our business website then becomes somewhat a copy of those entire companies' websites. Lots of products and lots of continuous change. After the site was up and running it wasn't long before we started having issues. I had picked WooCommerce as the shopping cart and there were some plugin issues, etc. that needed repair. Looking for someone with experience in WooCommerce led me to Zen. No problem they were in Pennsylvania, and I was in Louisiana. They have helped me with so many issues and struggles. From building a form we could use for orders taken at a trade show, to hosting and recently installing a complex plugin that makes the website the order hub for customers and our company sales staff. All of the support has been first class. Best of all, they are just good people, eager to help, and easy to talk to. I would highly recommend Zen Agency to anyone needing that watchful eye looking out for your best interests.Trustindex verifies that the original source of the review is Google. Zen Agency helped me with SEO on my website and PPC ads for Google. They asked great questions, set great expectations, and over delivered. Professional, responsive, and inclusive throughout the process.Trustindex verifies that the original source of the review is Google. Zen has been professional with their service and knowledgeable with their advice.Trustindex verifies that the original source of the review is Google. The folks at Zen Agency have been extremely helpful. After providing them with my requirements for the new site, they created a fantastic website for me that I receive compliments on all the time. Their support is fast and friendly. I also chose to have Zen host my site and perform monthly updates so that I will no longer have to take time out of my day for those tasks.Trustindex verifies that the original source of the review is Google. I was looking to change web designers for my business after being with the same agency for 20 years. I needed a fresh set of eyes and someone with a lot more knowledge of WooCommerce in general. The owner contacted me right away and we came up with a monthly plan that fit our budget. My project manager Sofie is fantastic. She is very responsive to emails and the work gets done efficiently and in a timely manner. I would recommend the Zen Agency to anyone that is looking to step up their online prescence and ecommerce.
Leading brands turn to Zen as the go-to digital agency for their branding, web development, and marketing needs.
Our approach is strategic, data-driven, holistic, and one that generates results.
We have an outside-the-box type of mindset and take an innovative approach to all of our client’s needs. We take the guesswork out of your Cost Per Acquisition (CPA) and Return On Investment (ROI) by delivering measurable results that we let steer the next moves of our marketing strategies.
Zen Agency is a full-service agency offering the most creative branding, clean code web development, and measurable marketing services to help your company reach the pinnacle of success. Proudly serving Wilkes Barre – Scranton web design clients, Pennsylvania web design clients, and businesses worldwide.
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USA
