local-seo

The Local SEO Checklist: What You Need to Do to Get High Rankings

For some business owners, there is a barrier-to-entry when it comes to their online marketing methods. Traffic has been, and always will be, a big cause for consternation. The process of landing a coveted spot on the first page has often been confusing and unattainable, with a never-ending list of requirements and methods to get…

woocommerce

6 Reasons Why WooCommerce Is One of the Best Shopping Carts for Retailers

Released in 2011, WooCommerce is an open-source shopping cart WordPress plugin for ecommerce retailers. With over 2.3 million downloads in 3 years, it is one of the most popular and most powerful ecommerce options for online business owners and retailers (both large and small). The WooCommerce plugin is one of the premier shopping cart platforms…

Why Great UX Design Matters (And Always Will)

Why Great UX Design Matters (And Always Will)

We are at a point where there will always be a new technological standard. What worked yesterday wonโ€™t be sufficient for tomorrow. The standards we use to design websites have changed. It isnโ€™t enough to simply have a nice-looking website. This is mainly because our relationship with technology has never been more intense. The focus…

4 Questions Every Business Needs to Ask When It Comes to Marketing

4 Questions Every Business Needs to Ask When It Comes to Marketing

Businesses are worried about securing new customers, and theyโ€™re unsure of what they should do to alleviate this concern. The fact is that there is a multitude of different ways to bring customers through your doors. You should never have any problems finding a marketing method that will work for your business. There is no…

How to Make Your Business Mobile Friendly

How to Make Your Business Mobile Friendly

Is Your Web Presence Mobile-Friendly? If your business isnโ€™t mobile-optimized, youโ€™re missing out. The number of people who own mobile devices is on the rise, and the trend isnโ€™t likely to stop. The truth is that most people are comfortable with their smartphones and tablets. People use their mobile devices to communicate, entertain, work, learn,…

wireframe

The Importance of Wireframes When Designing a Website

A house is seldom built without a visual outline; an architectural blueprint that displays the homeโ€™s appearance and its basic functionalities. Try building a home without some sort of blueprint and youโ€™ll fail miserably. And designing a website isnโ€™t too different. Itโ€™s never a good idea to simply design a website from whatโ€™s floating in…

business-blog

3 Rules to Follow when Managing a Business Blog

Corporate bloggers are facing a dilemma. Theyโ€™re struggling to decide the direction of their business blog. On one hand, they know that they need to sharpen their brand and build their authority; on the other, they know that need to make sales. Theyโ€™re mired in this question: Do I focus on providing great, free content…

ibeacon-tech

Are Beacons the Future of Mobile Marketing?

According to WebDAM, mobile marketing will generate $400 billion in 2015, compared to $139 billion in 2012. Thatโ€™s a near-quantum leap, and itโ€™s a prime indicator of where the marketing landscape is headed. The train is about to leave the station, and if you havenโ€™t hopped on by now, you will be left behind. As…

content-marketing-strategy

3 Ways to Get More Out of Your Content Marketing

Marketers are starting to understand the importance of great content. According the Content Marketing Instituteโ€™s Annual B2B Content Marketing Trends Report, 56% of marketers have increased their budget towards content marketing in the last year. Content marketing is far from a fadโ€”itโ€™s here to stay. Social media, blogs, press releases, podcasts, articles, podcasts, webinars, newsletters,…

local-seo

How to Flood Your Business With New Customers Using a Local-Mobile Strategy

To say that mobile devices have taken over is a dramatic understatement. This truth is boisterously obvious to anyone who pays attention. Go to your local cafรฉ and youโ€™ll see nothing but a sea of smartphones and tablets, with their owners browsing the web, communicating with their friends, or using it for work. Many business…

responsive

5 Principles to Remember when Designing a Responsive Ecommerce Site

Having great web design has never been more important than now. If you want to make a good impression, solidify your brand, and better communicate your message, then using modern, responsive web design is the way to go. And though there are pros and cons to using a responsive site design, itโ€™d be foolish to…

content-marketing

Get Your Story Straight: How to Use Storytelling to Elevate Your Brand and Get More Sales

There is no better way to connect with someone than to tell a story. A good writer can use a story like a magicianโ€™s wand and can stun and mesmerize audiences to great effect. What weโ€™re going to talk about today is an effective way to elevate your brand through the use of powerful storytelling….