Author: Joseph Riviello

social-media-plugins

How to Drive Traffic and Engagement Using These 3 Social Media Plugins

In and of itself, social media is a marketing machine. Thereโ€™s a reason why you see its reach on nearly every corner of the internet: It works. 87% of all small businesses said that social media helps their business. Social media also accounts for 23% of all time spent online. Social media works for small…

content-marketing-challenges

How to Overcome Content Marketingโ€™s Biggest Challenges

Content marketing is one of the most potent and efficient ways to grow your business. But, just like anything else, there are certain challenges that youโ€™ll face, and you wonโ€™t find success until you conquer them. Weโ€™re going to talk about the most troublesome issues that companies deal with and how you can overcome them…

website security

How to Strengthen the Security of Your WordPress Site

[WordPress is the worldโ€™s largest and most popular CMS. Developers love it. Businesses love it. Bloggers love it. WordPress is so popular that 1 out of 6 websites use it. Itโ€™s because of that active popularity that security is so important. Out of the millions of WordPress sites out there, hundreds of thousands get hacked…

content-marketing-strategy

5 Easy Ideas That Can Electrify Your Content Marketing

Ideas can get stale. Do something enough times and itโ€™ll become dry and monotonous. If youโ€™ve ever dabbled in content marketing, you know what thatโ€™s like. โ€œWhat am I going to write about?โ€ โ€œWhat topic is going to excite my readers?โ€ These dilemmas will stagnate creativity. It happens, and if it hasnโ€™t, it will. Your…

WordPress SEO

4 Dynamic Tips to Boost the SEO of Your WordPress Site

WordPress sites are more SEO-friendly than sites on other platforms. Matt Cutts said it himself. But that doesnโ€™t mean that WordPress is a ready-to-use, โ€œout of the boxโ€ SEO solution. WordPress, though an extremely easy to use CMS, cannot be used on autopilot. You will still have to do some onsite optimization to really start…

local-seo

How to Build a Long-Lasting Local Link Building Strategy

It is no secret that the best way to dominate your competitors is through local SEO. Often enough, the most relevant, targeted customers can be gained through a local search campaign. It is also no secret that backlinks are still a powerful ranking factor, even in 2014. But some backlinks are better than others. Getting…

social media tips

The Three Types of Posts That Will Keep Your Social Media Followers Engaged and Ready to Buy

Donโ€™t believe the hype: Social media is not a set-it-and-forget-it marketing strategy. Like any other strategy it requires a precise understanding of your goals and how youโ€™re going to accomplish them. It also requires you to test your methods to see whatโ€™s working and what isnโ€™t, so that you can optimize your campaign for success….

marketing-checklist

The Donโ€™t-Do Checklist: 5 Marketing Ideas That You Should Never Implement

The web is overpopulated with poor marketing ideas and advice. Every day a new blog with questionable advice sprouts up like a bad root in the soil. For the non-savvy business owner, itโ€™s hard to distinguish what is good and what isnโ€™t. This is dangerous, as it can be the difference between blowing a marketing…

Faith and Trust You Hired Us

Faith & Trust, You Hired Us

Working in the service industry I have heard the motto โ€œthe customer is always right.” The motto does not take into account what the industry standards are and what is best practice. As an account manager, itโ€™s my job to educate the client along the way while reviewing all work done by the Zen Agency…

ecommerce-mistakes

5 Common Mistakes that Hinder Ecommerce Success

There are always a few mistakes that are common among eCommerce retailers. Left unchecked, these mistakes will hinder profits and success. The worst thing is that the owners of these eCommerce shops are not even privy to these mistakes. Years can go by before they realize the errors that theyโ€™ve made and how much money…

woocommerce-vs-shopify

Three Reasons Why WooCommerce Is Better Than Shopify

There are a lot of things to worry about when youโ€™re running an online store. Some of these things have a larger impact than others. The platform from which you run your store is highly important. The eCommerce platform that you use can either limit your success or make your efforts easier. Over the past…